Whitepaperstoshowcasethoughtleadership

We are enjoying creating long-form content for our clients. With research and interviews and a clear picture of what we are trying to achieve, we develop white papers and guides rich in value for target audiences.

These are time-consuming, challenging assignments, but they're ultimately rewarding and impactful. With a good brief and access to the right people, we use our skills in assimilating information and writing stories to shape pieces that delve deep into issues. We use credible sources and search for different perspectives.

This IILSC Insights series (pictured) for the French-based International Institute of Leadership & Safety Culture (IILSC) has elevated the level of debate in the field of environment, health and safety.

Branagh PR plans, manages, curates and edits the content for IILSC Insights, working with a design agency to create stunning print and digital versions. We write content for these and other white papers, too.

White papers are be a powerful content tool for establishing leadership and authority on a topic. They can be informative, with background on a topical issue followed by helpful advice on how to address it. A paper could be provocative, offering up a counter-view to the status quo. Provocations spark debate and bring new perspectives. Or a paper can be a call to action, urging action to deal with a problem affecting many.

For IILSC, the aim is to always provide high-value content to an audience of leaders in workplace safety and health. So far, we have published on:

– Safety leadership and the aggregation of marginal gains

– Cross-cultural intelligence in safety leadership

– The Future OSH (occupational safety and health) Leader

– Beyond the myth of individual responsibility

– Safety in the Digital Age

– Safety culture maturity

At times provocative, always insightful, these white papers have helped to position IILSC as a destination for safety professionals in leadership roles. They offer something this target audience can rarely find elsewhere.

And we have helped the Institute to maximise the use of the content, repurposing it for blog posts, social media, email newsletters and conference sessions.

Get in touch with us at Branagh PR if you're interested in published your own white paper, or series of papers.

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